Role: Identity, Website, Print design
Saskia Koerner started as a fashion designer and headed her own label 'Misfit' from the age of 18 with shops in Cape Town and later in Europe and Bali. After years of being on set at her own product shoots, Saskia decided to pursue her lifelong passion for photography and began taking the shots herself.
Since fashion has been a big part of Saskia's life, main goal was to incorporate that into her branding. Result is the fresh new identity that reflects the clean lines, simplicity and minimalism of famous fashion brands and fashion in general.